PPC (Pay Per Click) is basically a method of advertising (typically in the search engines) where you only pay when someone clicks on your advert.
The most prime example of this is Google’s Adwords. Advertisers bid against each other (automatically) to be the top search result for particular searches/keywords. The adverts are displayed to the right of the natural, organic listings in the area known as the ‘sponsored listings’.
Why Use PPC?
With the ability to scale up (or down) your campaign instantly, PPC can be a great ‘tactical’ solution to get your website listed on the top of Google while waiting for your SEO to kick-in.
Also, when you are ranking high in the natural listings, having a second entry on the page increases your chances of beign noticed and visited.
How to Set up PPC?
In theory, it is simple. Just create an account, pick your keywords, create your adverts, set your budget and away you go…. But, the key to success, like SEO, is targeting the right keywords, carefully crafting your advert and choosing the right budget.
Fortunately, that’s where OMG step in. We can plan, manage and optimise your campaign to get the right results. After all, when you are paying everytime someone clicks on your advert, you need to ensure you are attracting the right people at the right price.