I Dream of Google
Yes, I probably do need to get out more. Dreaming about Google? Well, it’s the pinnacle of all online marketing. Essentially, we want your business to be number one in Google, talked about all over Facebook, Twitter and Linked In. We want to make you the hub of all knowledge, and the go to for your customers who are thinking about your product and services. Naturally.
So, the dream is very much alive with Google, as one of the major players of all online activity. This doesn’t look set to change either, as statistics by Harrison Weber have revealed Google dominate 76% of logins together with Facebook.
For any business, getting into the top spot of Google is a key priority. However, many business owners lack the know how or the time it takes to do so. Have a re think about what you want to invest in your business. If you want to double traffic to your website and generate leads read on. If you want to learn the importance of search marketing and embrace digital marketing read on. If you don’t have the time, but know you should be doing something, go here.
OK, your keen to get into the top spot of Google, but you haven’t got a clue where to start.
• First things first, think about your business and what key phrases come to mind when you describe what it’s about. Research those keywords for their popularity. Make sure there are little competing companies using those keywords. Ideally adding your area to the mix of keywords will help you rank higher.
• Now look at your website, run an audit of its strengths and weaknesses. Have you got title tags in place? Is there a clear description in the META tags? A decent SEO web audit will tell you this.
• Run through an SEO checklist which is right here.
• Optimise your website for a customer not Google, whilst including the odd keyword throughout your entire website. Be page specific with certain keywords that feature in the content of the page. This will help you avoid the Panda and the Penguin.
• Set up your pages on the website with Pay Per Click in mind. Easily read, strong call to action in place and plenty of visual stimulation. Remember, attention spans on the internet are very short.
• Test responsiveness and popularity for your chosen keywords or phrases using Google Analytics and a reliable rank report.
• Using data from organic search visits plan an unbreakable SEO strategy for your existing site.
All of the above have been tried and tested and should give you a great place to start your SEO. Remember, your content must be updated regularly and any social media needs to be kept up to date and little and often. Together with regularly checking your analytics to see what people do on your site; and if they go where you want them to, you have every chance of success in Google and other search engines.