Blog
The OMG 20 Step Guide to Going Digital
1. Buy a domain name 2. Get a website created 3. Add plenty of interesting content to your website 4. Set up a news/ blog area where new and fresh content can be added regularly 5. Amend your META tags (title, description, and keywords) with keywords that people are searching for (See Keyword Research) 6. Disperse the odd keyword around your website within titles, e.g. we trekked up Mt Kilimanjaro as a challenge for charity and our personal development 7. Include powerful imagery to coincide with your text 8. Add social bookmarks to the end of...
read moreViral Marketing – A Fresh Approach
You’re all over Facebook, Twitter & even Linked In like a rash. You’ve heard some companies whisper their successes in viral marketing, and you know briefly how to put a video onto YouTube. Don’t wait another day to embrace this increasingly powerful approach to online marketing. After reading this, I guarantee you will have picked up something new and interesting. An idea or a technique you’ll be eager to try out. So, from the start here is what OMG would recommend to get started in viral marketing. BRANDING! Open a company...
read moreI Dream of Google
Yes, I probably do need to get out more. Dreaming about Google? Well, it’s the pinnacle of all online marketing. Essentially, we want your business to be number one in Google, talked about all over Facebook, Twitter and Linked In. We want to make you the hub of all knowledge, and the go to for your customers who are thinking about your product and services. Naturally. So, the dream is very much alive with Google, as one of the major players of all online activity. This doesn’t look set to change either, as statistics by Harrison Weber have...
read moreFacebook Timeline Update
News Feed The News Feed is focused on engaging Facebook to spread greater awareness of your company. For example, you post a photo or status and a fan would like it, which then appears in their newsfeed for their friends to see, which you would hope their friends would engage in. Custom Tabs The content strategy for custom/landing tabs was focused on engaging visitors with a clear call to action. This used to be the option choice to get people liking your page. Now with Timeline, Facebook allows you more freedom to tell your companies story...
read moreSocial Media: Why It’s More Than Just a Bandwagon!
You’ve heard it over and over again but perhaps you’re not convinced. Twitter this, Facebook that put a video on You Tube! You might want to scream at the ‘it’ crowd that are now tweeting this and liking that but there is method to the social madness. They are harnessing the huge potential from these online hang outs and with 800 million active users on Facebook and 140 million on Twitter, companies can no longer afford to ignore social media. The people are ready and waiting to be marketed to. Question is how can you entice them to...
read morePenguin Update from Google… And No we’re Not Joking!
Officially launched on Tuesday 24th April, Google released its latest war on web spam through the Penguin Algorithm. You may be wondering what all the fuss is about if you’re a wise webmaster who is totally clued up on avoiding spam techniques and Panda punches. If however, you have noticed a recent decrease in traffic and a significant drop in all your rankings the chances are the Penguin has got you. Avoid and Recover! With all Google algorithms prevention is ideal. To avoid getting penalised by the Penguin, take some time out to look...
read morePinterest Marketing
As a rapidly growing highly visual social network, Pinterest is becoming increasingly hard to ignore. However, many are struggling to see its worth in the field of online marketing. Unless your product or service is highly visual such as a clothes shop, or wedding planner few are using Pinterest to market themselves. Despite this obvious flaw there are ways around it and those more intangible services can turn it to their advantage by making the intangible tangible. How? Simple. Brainstorm a little to get the branding and company ethics...
read moreMy SEO Cake
♥ My cake serving size is large and if I bake it properly, it should feed more people each month. ♥ My cake is complicated. It has hundreds of thousands of ingredients, millions of variations and is constantly worked on by many blind cooks. Being the only SEO cook, I have to watch the other blind cooks to make sure they each mix ingredients correctly. ♥ Some bakers only have a few flavours in their mix. My cake has many and people call them by different names. It is important that I understand and keep up with all possible flavours...
read morePPC Advertising
Pay per Click advertising has never been more crucial to the marketing mix of online activities. Many myths surround PPC advertising such as ‘Isn’t it really expensive?’ and ‘You have to get No1 to get noticed at all!’ and the best one of all ‘I’m doing SEO, why on earth should I waste my time with PPC?’. Any decent marketer will tell you honestly, it’s not about being No1 with PPC because you could (there are exceptions) end up paying more for your advertising than for the traffic and eventual conversions you make. Put...
read moreKung Fu The Google Panda
1. Don’t rely solely on search engine traffic to beat the Panda algorithm. Use other methods such as paid traffic from Pay-Per-Click campaigns spread across the internet. This is really useful in that conversions are likely to be high, as they are looking for something in particular. 2. Build your social networks up around your brand, and any other communities related to your sites content. This will increase your page ranking in Google and help you tiger tail kick the Google Panda update. 3. Make sure your site is easily navigated with...
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