The OMG 20 Step Guide to Going Digital
1. Buy a domain name
2. Get a website created
3. Add plenty of interesting content to your website
4. Set up a news/ blog area where new and fresh content can be added regularly
5. Amend your META tags (title, description, and keywords) with keywords that people are searching for (See Keyword Research)
6. Disperse the odd keyword around your website within titles, e.g. we trekked up Mt Kilimanjaro as a challenge for charity and our personal development
7. Include powerful imagery to coincide with your text
8. Add social bookmarks to the end of your articles, enabling people to share your content and images on social networks
9. Set up accounts on the main social networking sites Twitter, Facebook, Linked In, Pinterest & Google +. Include icons on your website. Automate your social media updates for increased productivity
10. Publish content on the social networks about your business and industry news and ideas with links back to your business website
11. Allow people to interact with your website, give them free whitepapers and allow them to sign up to the newsletter for further interaction
12. Email your growing email list with a fortnightly/ monthly newsletter, branded and packed with current material about your business and the industry as a whole
13. Update your business cards to reflect your web, email and social media presence
14. Write and publish articles on popular article directories such as http://ezinearticles.com/
15. Submit your URL to Google for listing, as well as other major search engines
16. Submit your URL to directories. Include keywords, description and title
17. Use PR wire to distribute a press release about your business ethos and summary of your websites intent. Add a unique element for reader interest
18. Start using Google Analytics to measure traffic to the website, and how people use your website. Any improvements can be identified from Google Analytics. Fro marketers this is a priceless utility in improving your marketing strategy in the long term
19. Find a software tool for measuring your ranking in search engines. Watch your rankings as you follow the above steps for digital success
20. Measure all of your activities and cut out the areas or techniques that are not working so well and improve on those that are. Try different methods of engaging your readers such as competitions, guest bloggers, freebies and voucher codes for increased traffic.
Each business is different so techniques will vary; as long as you are finding out what works, and what doesn’t you can improve on your previous successful campaigns.
