Keyword research is the practice used by search engine optimisation companies to find and research actual search terms that people enter into the search engines when looking for a particluar service or product. These keywords then become the focus of the ongoing SEO campaign which will primarily be about optimising your website for these keywords and driving relevant, targeted traffic direct to your website – at a time when the visitors are looking for your services.
One of the most common misconceptions about conducting keyword research for a search engine optimisation campaign is the belief that you already know which terms a customer would use to find your site. You don’t ! Not without first doing some research anyway. You may know what your site is about and how you would find it, but it’s impossible to predict how a potential customer would go about looking for it. An SEO specialist will research what actual keywords/phrases were searched for to find your particular product.
Another misconception is that generic or “big money” terms are the most important. Apart from spending a lot of time and money competing for the BIG keywords, the conversion rate, even if you did eventually get a top ranking, may be very low. A far better, cheaper and quicker strategy would be to go for keywords/keyphrases that cover exactly what you do. That way, the visitors you’ve worked hard to get will find exactly what they are looking for and have more chance of becoming a paying customer.
The Perfect Keyword
The perfect keyword for you, will be something that;
>> Describes exactly what you do
>> Is searched frequently by potential customers
>> Isn’t being targeted by your competitors
How can it help my business grow?
SEO stands for Search Engine Optimisation. Put simply, this means altering your website to get on the first page of Google, Yahoo and Bing. Using a variety of techniques, OMG (Online Marketing Gurus) can help you reach the first page of Google and possibly even the Top Rank on this page.
Ranking, what is this? I hear you say… Well, ranking is the priority Google and other major search engines give to websites when it reads their information.
Everyone wants to be in the Top 10 rankings with Google, because this is where their website visibility is at its highest. If your website is being seen by more people this means more business for you.
So how can I achieve SEO and be in Google’s Top 10?
There are a variety of ways to do this. SEO is the main focus for most websites and OMG help you in the following ways:
Think carefully about the keywords you want Google and all the other search engines to pick up on. Ideally these need to be the words that come to mind with your business and that people search for.
We will craft links back to your website from a variety of reputable places to give your own website credibility and in turn building your presence with Google and the other big boys.
Using a variety of Social Networks and communities relevant to your business we create a continued buzz about your products and services, to help your business grow and help you connect with your customers.
OMG!!! What makes us different from everyone else?
Here at OMG, we really value you and your business and we really want to see your business succeed. Your website is unique and the services you offer are equally individual. So we tailor all our SEO efforts to every customer. We are a small and friendly agency that wants to get to know you better and help the world of online marketing become as clear as possible to you. In a time where customers can be few and far between, let us help you get seen by the masses in an increasingly digital environment.
For further information please give us a call on 0845 45 999 00, email us, or come in and see us. We’d love to meet you!